Poesis, the über-cool handbag line launched in 2001 from scientist-turned-fashion-pro Denton Freeman, is back!
The brand behind a quintessential entrepreneurial tale, lives on, resurrected with the creativity and style that captivated customers across the country. Poesis has been relaunched with a calling that goes beyond simply designing unexpectedly gorgeous handbags — to a social mission of putting people to work the world over, starting right here in the U.S.
What was the inspiration for relaunching the brand? Her fans and customers. Online requests and personal appeals for Poesis spurred Denton, previously the director of digital innovation and creative strategist for an advertising agency, to return to her beloved world of fashion and design.
But Denton was not always immersed in creative endeavors; before starting Poesis in 2001, she was a successful research scientist with a Ph.D. in immunotoxicology. Unable to find a unique, fashionable handbag, she did what only a budding entrepreneur would do — she designed her own. Her bags quickly became highly sought after, and after hanging up her lab coat, she founded Poesis in 2001 from her dining room table. But she didn't completely leave her science heritage behind; her choice of a business name, “Poesis,” (pronounced pó-uh-sis) is a Greek root used in science meaning “creation.”
Several years after launching her line of handbags and women’s accessories, Denton opened the very modern flagship Poesis boutique in the Carytown area of Richmond, Virginia, which she helped design. With cutting-edge backlit floating walls and video screens, the design and branding were "outside the box," as was the company vehicle — an eye-catching pink polka-dotted Hummer!
After a few short years of being in business, her designs rose to national acclaim. Iconic Poesis handbags were featured on popular TV shows including Friends and Sex in the City and carried by an array of Hollywood’s best-dressed stars -- Sarah Jessica Parker, Charlize Theron and Hilary Swank -- to name just a few. The handbags and accessories, appearing in dozens of top fashion magazines like InStyle and Lucky, and featured in Valerie Van Arsdale Shrader’s book Hippest Handbags, blend the timeless and the quirky, the stylish and the functional in uncommon ways.
Today, our vision is to become a leading made-to-order, luxury handbag designer made in the U.S.A.